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  1. 7 Outfit Ideas & Bags for a Cruise Vacation

    7 Outfit Ideas & Bags for a Cruise Vacation

    Wearing cute outfits is half the fun of any cruise vacation. You have so many opportunities to serve looks between lounging on the deck, exploring busy ports, and dressing up for sunset dinners. And every great outfit needs a great bag to match. Whether you’re team flowy maxi dresses or denim shorts and tank tops, you need the right handbag to pull it all together. These cruise outfit ideas are definitely ending up in a reel or carousel, so might as well make all of them conversation-worthy. Read on for seven trendy outfits and the best beach bags for cruises!

  2. Outfit Ideas for the Cottagecore Fashion Trend

    Outfit Ideas for the Cottagecore Fashion Trend

    Ah, cottagecore, the aesthetic that makes you want to frolic through fields, bake bread from scratch, and romanticize your life like you’re in a period drama. Cottagecore outfits are all about feminine silhouettes that exude warmth, optimism, and vintage charm. Think clean lace, puffy sleeves, ruffled hems, flowy fabrics, romantic corsets, and a soft, muted palette with rustic hues. And the accessories? They follow the same script. Woven straw and raffia bags, ribbon-tied hats, and barely-there jewelry are essentials for achieving that whimsical, rural, and countryside look. Get inspired by some of these dreamy cottagecore fashion ideas and luxury purse pairings!

  3. Women’s 4th of July Outfit Ideas & Accessories

    Women’s 4th of July Outfit Ideas & Accessories

    Some holidays call for over-the-top plans. The 4th of July isn’t one of them. This mid-summer celebration is a rare gem that’s low maintenance, high-vibes, and built for backyard BBQs, beach days, and finally wearing those cute summer outfits you’ve been saving. It’s festive but relaxed with popsicles, sun, and maybe a firework or two. It has the same energy carried over into fashion. Chances are you’ve already had your fill of women’s 4th of July outfit ideas with head-to-toe flag prints and are ready to lean into a more refined, effortless take on Americana fashion. Think flowy linen or cotton dresses, classic denim, and a subtle red accent here and there. And yes, accessories matter. The right bag doesn’t just carry your SPF and lip gloss; it makes the outfit. If you’re still wondering what to wear for 4th of July BBQs, fireworks, and more, here are seven stylish looks to nail that easygoing spirit, paired with high-end purses that are festive in the best way.

  4. Trendy Birthday Gift Ideas For Her

    Trendy Birthday Gift Ideas For Her

    Shopping for birthday gifts for someone who’s always on-trend is a fun but also mildly stressful challenge. Even though it’s the thought that counts, there’s always the desire to go the extra mile and choose something that feels as unique and special as her. The goal is to find something fashion-forward and practical that she’ll love showing off. You can never be sure with clothes, but accessories are a safe bet. Things like a statement purse or a chic hat can adapt to any season or style and are guaranteed to work overtime in her wardrobe. Get inspired by this round-up of some of the best fashion birthday gift ideas for her.

  5. How to Style The Women's Fisherman Aesthetic

    How to Style The Women's Fisherman Aesthetic

    Fisherman core is about practicality and texture, focusing on natural fabrics, earthy tones, and functional silhouettes. Everyday pieces like utility shorts, linen dresses, and crochet tops can easily be styled to fit this aesthetic. Woven bags such as raffia totes, straw crossbodies, and sling bags are essential accessories for bringing that nautical vibe. If the words “fisherman aesthetic” bring to mind rubber boots, ponchos, and vests, you’re in for a surprise. In the fashion world, fisherman fashion is less about bait and tackle and more about breezy layers, textured accessories, and rugged-meets-refined silhouettes (although we do love the rubber boots!). It’s a refreshing new aesthetic that’s all about natural materials, earthy hues, and utilitarian style. The best part about women’s fisherman outfits? You can wear them just about anywhere, from beachside to slow Sunday brunches to city escapades. Below, we’ve reeled in eight fisherman aesthetic outfits that are chic, wearabl

  6. Key takeaway: Gen Z fashion trends power the ecommerce clothing landscape

    Key takeaway: Gen Z fashion trends power the ecommerce clothing landscape

    Today’s latest fashion trends begin and end with Gen Z. Their influence and buying power are so strong that retailers are forced to adapt to an all-new list of consumer habits. 

    Brands who want to succeed in marketing in the Gen Z fashion space must partner with creators able to drive trends and speak the same language as young consumers. These partnerships add a layer of authenticity that simply cannot be replicated by an in-house ad team and is the only way for brands to stay on the cutting edge of a constantly evolving market.

    What is the future of the fashion industry?

    The fashion industry is moving toward more sustainable products and practices as the younger generation places a greater emphasis on minimizing their environmental impact. 

    How is technology changing the fashion

  7. Gen Z fashion trends to look out for

    Gen Z fashion trends to look out for

    Academia aesthetic

    You don’t have to be a student at a fancy boarding school to dress like one. The academia aesthetic, especially “dark academia,” is huge with Gen Z. Think pleated skirts, loafers, plaid, diamond patterns, and sweaters with collared shirts underneath.

    Maximalism

    Minimalism used to be trendy, but now maximalism has taken over. Maximalism has grown in popularity with Gen Z, in everything from clothing to jewelry to home furnishings. It’s all about making a statement with things that are colorful, shiny, and loud. The more pieces of jewelry you have on, the better.

    Miniskirts

    The only thing Gen Z has spared from maximalism is the size of the skirt. Micro minis are in, and Gen Z is happy to show off how small their skirts can

  8. How Gen Z influences the fashion industry

    How Gen Z influences the fashion industry

    Young Gen Z’ers love Nike… but they love Amazon more
    A 2024 Piper Sandler survey found that Nike is by far the #1 clothing brand for teens as well as the #1 footwear brand. But when it comes to top shopping websites, Nike ended up in third place, with SHEIN taking second and Amazon being the #1 choice by a large margin.

    Social media platforms attempt to ‘stay young.’
    YouTube wins the prize for the social media platform that’s most popular with Gen Z. In 2024, over 80% of Gen Z users visited YouTube. In second place was Instagram at 75%, and TikTok was in third at 69%. These platforms have prioritized social commerce and influencer marketing to capitalize on their popularity with younger consumers.

    Gen Z listens to influencers more than they listen to family and friends. 

    Recent consumer

  9. Gen Z shopping habits

    Gen Z shopping habits

    Over the past few years, retail and social media have grown more and more intertwined – and there’s no sign of that slowing down anytime soon. 97% of Gen Z shoppers say that social media is their main inspiration for purchases. Recent in-app shopping features developed by leading social media sites show that major platforms are ready. 

    US social commerce sales are expected to surpass $100 billion in 2026. Much of that growth is thanks to TikTok, which in 2024 surged ahead of Facebook and Instagram as the #1 social media platform on which people are making purchases. And with Gen Z making up a major portion of TikTok’s user base (40%) and playing a large role in social media trends in general, brands should take notice.

    Gen Z already has a collective buying power of 

  10. Top Gen Z influencers to follow on social media right now

    Top Gen Z influencers to follow on social media right now

    As the new “it” generation, Gen Z doesn’t just move the needle for the fashion industry. It is the needle for the fashion industry. 

    The younger generation has already obliterated many fashion staples that 90s babies held so dear. Low rise, side parts, and skinny jeans aren’t just uncool anymore. They’re *checks notes* cheugy

    Sorry, millennials, your time has passed. But we’re sure you’ll land on your feet—just make sure there are at least two inches of platform under them when you do. 

    With Gen Z calling the style shots, fashion retailers must adapt to meet a new list of demands. Successful brands need to reach young consumers on their favorite platforms to make researching and purchasing products as seamless as possible. They must also leverage influential young creators as their brand storytellers to add an additional layer of trust for a generation that’s beginning

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