Young Gen Z’ers love Nike… but they love Amazon more
A 2024 Piper Sandler survey found that Nike is by far the #1 clothing brand for teens as well as the #1 footwear brand. But when it comes to top shopping websites, Nike ended up in third place, with SHEIN taking second and Amazon being the #1 choice by a large margin.
Social media platforms attempt to ‘stay young.’
YouTube wins the prize for the social media platform that’s most popular with Gen Z. In 2024, over 80% of Gen Z users visited YouTube. In second place was Instagram at 75%, and TikTok was in third at 69%. These platforms have prioritized social commerce and influencer marketing to capitalize on their popularity with younger consumers.
Gen Z listens to influencers more than they listen to family and friends.
Recent consumer survey data shows that Gen Z is far more likely to trust their favorite creator for fashion advice than they are to trust a friend or family member. This shift shows exactly how much power social media has to influence product decisions online—especially with younger audiences.
