Today’s latest fashion trends begin and end with Gen Z. Their influence and buying power are so strong that retailers are forced to adapt to an all-new list of consumer habits.
Brands who want to succeed in marketing in the Gen Z fashion space must partner with creators able to drive trends and speak the same language as young consumers. These partnerships add a layer of authenticity that simply cannot be replicated by an in-house ad team and is the only way for brands to stay on the cutting edge of a constantly evolving market.
What is the future of the fashion industry?
The fashion industry is moving toward more sustainable products and practices as the younger generation places a greater emphasis on minimizing their environmental impact.
As the new “it” generation, Gen Z doesn’t just move the needle for the fashion industry. It is the needle for the fashion industry.
The younger generation has already obliterated many fashion staples that 90s babies held so dear. Low rise, side parts, and skinny jeans aren’t just uncool anymore. They’re *checks notes* cheugy.
Sorry, millennials, your time has passed. But we’re sure you’ll land on your feet—just make sure there are at least two inches of platform under them when you do.
With Gen Z calling the style shots, fashion retailers must adapt to meet a new list of demands. Successful brands need to reach young consumers on their favorite platforms to make researching and purchasing products as seamless as possible. They must also leverage influential young creators as their brand storytellers to add an additional layer of trust for a generation that’s beginning
Last year in June, the designer Simon Porte Jacquemus announced his engagement to Marco Maestri, his partner since 2018, with a series of pictures on Instagram showing his wedding band and a simple message: “I said yes!” This weekend, a little over a year after their engagement, the couple finally got married.
It was a college theater class that originally brought Draymond Green into Hazel Renee’s orbit during his freshman year at Michigan State University. “I ran track and field, and he played basketball, so naturally we gravitated toward one another for group projects,” says Hazel, an actor and producer working on the launch of her next business venture, The Golden Mama, of their initial meeting. Years later and in the same summer as Draymond’s fourth NBA championship win with the Golden State Warriors, the pair tied the knot with a celebration at San Diego’s Fairmont Grand Del Mar.
When looking to cure your end-of-summer blues, a little retail therapy never hurts. Luckily enough, the best labor day sales are already in full swing. You’ve probably been eyeing that Jacquemus mini dress, the trendy thong sandals from The Row, or a pair of menswear-inspired trousers from The Frankie Shop for far too long; now, your time has come to finally hit that buy-now button. Statement autumnal pieces like a timeless trench coat from Christopher Kane, a pair of lug-sole boots from Ganni, a knit dress by Staud, and cashmere from Khaite are a few key fall closet staples that will make the seasonal switch all the easier. Also, what better way to celebrate the end of one season than by shopping for the next?
