As the new “it” generation, Gen Z doesn’t just move the needle for the fashion industry. It is the needle for the fashion industry.
The younger generation has already obliterated many fashion staples that 90s babies held so dear. Low rise, side parts, and skinny jeans aren’t just uncool anymore. They’re *checks notes* cheugy.
Sorry, millennials, your time has passed. But we’re sure you’ll land on your feet—just make sure there are at least two inches of platform under them when you do.
With Gen Z calling the style shots, fashion retailers must adapt to meet a new list of demands. Successful brands need to reach young consumers on their favorite platforms to make researching and purchasing products as seamless as possible. They must also leverage influential young creators as their brand storytellers to add an additional layer of trust for a generation that’s beginning to place authenticity above all else in the ecommerce landscape.
In this blog, we’ll dig into Gen Z shopping habits, how they influence the fashion industry, and trends to watch for. Then, we’ll introduce you to the top Gen Z fashion influencers, some of today’s most popular young creators.
Gen Z fashion influencers on Instagram
1. Eyes Rodgers
Eyes Rodgers is a Japanese model and artist currently living in Amsterdam. She’s known for her laid-back Y2K fashion sense and wide catalog of hairstyle and accessory inspiration. Eyes has recently partnered with brands like Tommy Hilfiger, H&M, and ASOS, among others.
You can also follow Eyes on TikTok.
2. Aly Meghani
Aly Meghani is a one-stop shop for everything streetwear fashion. He always keeps his content light and fun with looks into his eclectic wardrobe and fits inspired by well-known cartoon characters and popular television characters.
You can also follow Aly on TikTok and YouTube.
3. Barbie Ferreira
Barbie Ferreira is a model, actress, and body positivity activist known best for her role as Kat Hernandez in the HBO show Euphoria. She went viral for “unretouched” photos posted for a campaign with Aerie in 2016. Later that year, TIME included Barbie in its “30 Most Influential Teens” list.
4. Evita Nuh
Evita Nuh is a columnist for Gogirl! magazine and the creative director for EN.PENS. The Indonesian fashionista first put her stamp on the industry as an 8-year-old blogger creating content around her playful, gender-fluid style.
You can get more style tips from Evita on her blog.
Gen Z fashion influencers on TikTok
1. Mira Al-Momani
Mira Al-Momani is all about sustainable fashion industry practices and materials. She posts daily “get ready with me” content that features styles from emerging designers and “slow fashion” practices. Mira is also passionate about body positivity and advocates a new standard of sample sizes as a step forward in regulating safety in the modeling industry.
You can also follow Mira on Instagram.
2. Lewys Ball
Lewys Ball is a Scottish fashion and lifestyle creator. With the mantra “makeup is for everybody to wear,” Lewys shares DIY tips for aspiring stylists while incorporating song solos and day-in-the-life vlog content. In 2018, he released a Snapchat show titled Working With Lewys, empowering fans of all genders, sexualities, ages, and ethnicities to “literally own it.”
You can also follow Lewys on Twitter, YouTube, and Instagram.
3. Clara Perlmutter
Better known online as TinyJewishGirl, Clara Perlmutter rose to TikTok stardom during the pandemic when her boredom with pajamas drove her to share her distinctively stylish closet with the world. Clara admits her style might not always “make sense” but hopes fans will come along and enjoy the wild ride.
You can find more of her content on Instagram and Twitter.
4. Monika Mancini
Monika Mancini produces outfit inspiration that teaches women how to dress for their specific body type. Her style tips and hacks are perfect for anyone looking for the latest in comfort and fashion.
You can also follow Monika on Instagram and YouTube.
5. Asmala.la
Asmala.la is one of the leading hijab style creators on TikTok. Her content inspires thousands of ladies searching for hijab looks for any occasion.
You can also follow Asmala.la on Instagram.
Gen Z fashion influencers on YouTube
1. Janhavi Tiwari
Janhavi Tiwari, who goes by the moniker The Brown Daughter on YouTube, is a 20-year-old student who produces blogs, challenges, makeup, and relatable fashion content. Janhavi’s fans love her day-in-the-life content that features fresh outfits inspired by her Indian roots.
You can find more of her content on Instagram.
2. Jules LeBlanc
YouTuber, actress, singer, and former gymnast—Jules has done it all. She first gained fame as part of the Bratayley family vlogs before launching her own channel, where she shares lifestyle content, music, and behind-the-scenes moments. Jules starred in Chicken Girls and A Girl Named Jo, making her one of the rare creators who successfully transitioned into mainstream entertainment.
You can also follow Jules on Instagram and TikTok.
3. Emma Chamberlain
Emma Chamberlain made a name for herself in the fashion industry by posting realistic and relatable looks with her own unique flair. TIME magazine named her to its “25 Most Influential People on the Internet” list in 2019 and credited her for “pioneering an approach to vlogging that shook up YouTube’s unofficial style guide.”
You can also follow Emma on Instagram.
4. Vivian V
Vivian V is a fashion and beauty guru creating tutorials and DIY content for her 1.6 million YouTube subscribers. Her regular vlogs give fans a look into her daily routine and how she lands affordable finds for classic looks.
You can also follow Vivian on Facebook, Instagram, and Twitter.
