Today’s latest fashion trends begin and end with Gen Z. Their influence and buying power are so strong that retailers are forced to adapt to an all-new list of consumer habits.
Brands who want to succeed in marketing in the Gen Z fashion space must partner with creators able to drive trends and speak the same language as young consumers. These partnerships add a layer of authenticity that simply cannot be replicated by an in-house ad team and is the only way for brands to stay on the cutting edge of a constantly evolving market.
What is the future of the fashion industry?
The fashion industry is moving toward more sustainable products and practices as the younger generation places a greater emphasis on minimizing their environmental impact.
How is technology changing the fashion industry?
YouTube (used by over 80% of Gen Z), Instagram (75%), and TikTok (69%), were the most popular social media platforms for Gen Z in 2024. Each of those platforms has prioritized social commerce and influencer marketing to capitalize on their popularity with younger consumers.
How does fashion marketing help the growth of the fashion industry?
Fashion marketing helps the growth of the fashion industry by influencing fashion trends and consumer buying decisions.
